What is ETG Marketing Hub?
ETG Marketing Hub is Emerging Travel Group’s dedicated marketing unit, providing a single point of access to promotional opportunities across ETG’s own platforms (RateHawk and ZenHotels) and its growing network of external travel media and distribution partners. It helps travel brands connect with relevant audiences worldwide through targeted marketing campaigns and grow their business within ETG and beyond.
Who can promote through ETG Marketing Hub?
ETG Marketing Hub works with a broad range of travel industry partners, including hotels, airlines, rail operators, tourism boards, destination marketing organizations (DMOs), destination management companies (DMCs), and other travel brands. Our team can help you find the right marketing solutions to reach your target audiences and achieve your business goals.
How can ETG Marketing Hub help different types of travel businesses?
We tailor marketing solutions to the needs and objectives of different travel industry partners:
Hotels, hotel chains, and DMCs: Increase visibility, drive occupancy, and strengthen relationships with travel professionals.
Airlines and rail operators: Promote routes, stimulate demand for specific destinations, and reach travel agents and individual travelers who are most likely to book.
Tourism boards and ministries: Grow inbound tourism, showcase your destination, and reach individual travelers, travel agents, and tour operators who influence their customers’ travel decisions.
Which audiences can ETG Marketing Hub campaigns reach?
ETG Marketing Hub connects travel businesses with millions of individual travelers and more than 110,000 travel professionals. Campaigns can be tailored to reach B2B audiences, B2C audiences, or both, depending on partners’ target markets and marketing objectives.
Which goals can ETG Marketing Hub help you achieve?
ETG Marketing Hub offers solutions to support your business at every stage of the booking journey, from building awareness to driving bookings and strengthening long-term relationships.
Build brand awareness: Introduce your property, destination, or travel brand to new audiences through banner ads, blog articles, social media posts, and newsletter features, with targeting to keep campaigns relevant.
Drive consideration and bookings: Turn interest into action with destination landing pages, curated hotel selections, priority placements, push notifications, and targeted email campaigns that connect your offering with potential customers.
Strengthen loyalty: Encourage repeat bookings and engagement among travel professionals through loyalty points, booking incentives, and Lucky Draw campaigns.
Strengthen your brand: Communicate what makes your offering unique through bespoke creative production, co-branded editorial content, and FAM trips that create meaningful experiences for travel professionals.
Does ETG Marketing Hub provide full-cycle campaign support?
Yes, the ETG Marketing Hub team supports partners throughout the campaign lifecycle, from media planning and creative development to campaign activation, performance tracking, and post-campaign reporting.
How does the marketing process work with ETG Marketing Hub?
We guide you through every stage of your campaign, from initial planning to performance analysis.
Briefing and goal setting: We start with a conversation to understand your objectives, target audience, destinations, campaign timing, and budget.
Tailored media planning: Based on your brief, we recommend a mix of formats, platforms, and timings designed to support your goals.
Creative production and setup: Our team handles design, copywriting, and technical setup. You can provide existing materials and brand guidelines, or we can develop creative assets from scratch.
Campaign activation and tracking: We launch your campaign and monitor its performance, providing regular reports with placement screenshots so you can see how your ads appear.
Post-campaign analysis: Once the campaign ends, we share a summary of results, key performance metrics, and recommendations for future activities.
Every campaign starts with a conversation. Share your goals, audience, and budget at [email protected], and our team will help you build a media plan tailored to your needs.
What marketing formats and promotional opportunities does ETG Marketing Hub offer?
We offer a range of marketing solutions tailored to your business, target audience, and campaign objectives.
Priority placements: Secure the first position in accommodation search results on selected dates, with control over minimum daily impression share.
Display banners: Choose from six banner formats across homepages, search results, and hotel pages, with targeting by geography, demographics, and impression volume.
Mobile app selections: Feature your property in curated hotel collections on the ZenHotels app home screen, organized by destination, experience, or hotel chain.
Push notifications: Reach ZenHotels app users with targeted messages and direct links to hotel collections or destination pages.
Loyalty points and Lucky Draws: Incentivize RateHawk travel agents with booking bonuses and prize draws, supported by in-platform and email promotion.
Email newsletters: Reach segmented audiences through targeted campaigns featuring custom creative, layouts, and links to your destination, properties, or offers.
Social media posts: Promote your destination, hotel, or brand on Instagram, Facebook, and LinkedIn, with creative production included.
Blog articles: Tell your story through long-form editorial content designed to generate engagement and ongoing SEO value.
FAM trips and webinars: Engage travel professionals through destination visits and educational webinars.
Landing page production: Develop dedicated pages featuring special offers, destination recommendations, event calendars, and other tailored content.
External media and distribution: Extend your campaign beyond ETG’s own platforms through external advertising networks, travel metasearch channels, and influencer marketing platforms (Rippla).
Our team can help you select and combine the formats best suited to your marketing objectives, target audiences, and budget.
Can ETG Marketing Hub extend campaigns beyond its own platforms?
Yes — your campaign doesn’t stop on ETG platforms. In addition to ETG’s owned channels, we work with external partners, including advertising networks, travel metasearch, and influencer platforms to extend your campaign’s reach.
ETG's extensive travel data, deep industry expertise, and valuable audience insights enable us to make informed recommendations on advertising placements across partner channels.
Whether you’re planning a single campaign or a full-year strategy, our team would love to hear what you’re working towards. Feel free to contact us at [email protected] to discuss your goals and receive a tailored marketing plan.