How to receive the Guests’ Choice award
Guests’ Choice is an annual award for accommodation properties in Russia, Georgia, and CIS countries. To be included among the winners, a property must meet the criteria.
Property performance for 2025 will be recorded on December 31, with winners announced in February 2026.
Award criteria 2025
The award can be given to any type of accommodation (hotels, apartments, hostels, guest houses, villas, campsites, glamping sites) registered in ETG Extranet and meeting the criteria.
Note: The selection criteria are based on booking statistics from ETG. Typically, the ratio of reviews to completed bookings is lower for large properties than for small ones due to audience characteristics and varying levels of personal contact with guests.
Criteria for small properties (up to 10 rooms)
Rating — 9.0 or higher (annual average)
At least 15 reviews in 2025
At least 60 completed bookings in 2025
Incidents-to-bookings ratio — less than 5%
At least 365 days under a direct contract with ETG
Criteria for large properties (from 11 rooms)
Rating — 9.0 or higher (annual average)
At least 10 reviews in 2025
At least 100 completed bookings in 2025
Incidents-to-bookings ratio — less than 5%
At least 365 days under a direct contract with ETG
Special awards in 2025
“Best of the best” — properties rated 10/10
“Legends” — properties that have received the award three years in a row
“Opening of the year” — properties that opened in 2025 and have been under direct contract for less than 365 days, but meet the main criteria
Winner rewards
Badge at the top of the property page for current winners
Badge in the “Awards” section with the year
Printed diploma and entrance sticker, plus a trophy for special category winners
Digital promotion materials: PDF diploma, website banner script, social media templates, avatar creation bot
Award benefits
A prominent badge on your property page attracts attention across three ETG brands — helping you get more bookings from key audiences — independent travelers, travel agents, and corporate clients.
Guests notice the quality mark before reading reviews, immediately highlighting your high service level.
Your property will also be featured in “best of the best” collections promoted through blogs and social media.
Door stickers catch the eye of arriving guests and encourage repeat visits.
Digital and printed materials further strengthen guest trust and loyalty.
Guests’ Choice winners attract new audiences and strengthen loyalty. ETG statistics show that after receiving the award, conversion increases by an average of 29%, bookings by 33%, and reviews by 21%.
How to know if your property won
We announce the results of the award on social media and via newsletters — follow our updates to be among the first to hear the important news. If your property becomes a winner, it will be featured on a special landing page, and a Guests’ Choice badge will appear on its page.
How guests will recognize top properties
A Guests’ Choice badge will appear on the pages of winning properties, ensuring guests notice your achievement. Your property will also be featured on a special landing page that we will promote to users across all ETG platforms.
On your side, you’ll be able to share the award with guests using ready-made social media templates, a script for placing a banner on your website, an electronic or printed diploma, and a door sticker for your entrance area.
If you have any questions about Guests' Choice please contact the hotel support service: