The Loyalty Program is a free promotion program for ETG partners that helps your property stand out in search, attract loyal guests, and grow revenue. The terms are flexible: you set discounts and bonuses at your own discretion, and can pause participation during peak season or any other dates you choose.
How the program works
Guests are divided into four levels depending on the number of completed bookings. For each level, you can configure:
discount size (from 10% to 40%);
mandatory bonuses (for example, breakfast, early check‑in);
optional bonuses (for example, mini‑bar, spa, fitness).
Level | Number of bookings | Discounts and bonuses |
Level 1 | ≤ 1 | from 10% |
Level 2 | 2–3 | from 12% or 10% + 1 mandatory bonus |
Level 3 | 4–11 | from 16% or 10% + 1 mandatory bonus + 1 optional bonus |
Level 4 | 12+ | from 21% or 10% + 2 mandatory bonuses + 1 optional bonus |
Mandatory bonuses
Breakfast — standard breakfast for all guests for the full stay.
Early check-in — check-in six hours before the official check-in time.
Late check-out — check-out six hours after the official check-out time.
Room upgrade — an upgrade in room category or improved stay conditions (change of bed type, floor, room size, view, or provision of a room with a balcony, at the guest's request).
Optional bonuses
Minibar — a one-time minibar restock at check-in.
Dinner/Lunch — a one-time standard dinner or lunch for all guests.
Spa — one complimentary spa service (e.g., massage) or a single visit to the spa center for all guests.
Fitness — one complimentary fitness service or access to the gym for the full stay for all guests.
Parking — one reserved parking space for the full stay.
Laundry — a one-time wash and/or ironing service (up to 10 items).
Welcome amenity — for example, a fruit plate, a chocolate/candy assortment, or a bottle of champagne.
You may offer more bonuses than required to join a particular level — for example, you can provide any of the bonuses for Level 1 guests.
Please note: If you provide bonuses for at least one level, you must also add bonuses for all other active levels. For example, you cannot add bonuses for Level 2 and offer only an increased discount for Level 3 without any bonuses.
Benefits of joining the program
Increased visibility in search results through visual highlighting
Access to a targeted audience: guests with high average spend, low cancellation rates, and strong loyalty
Up to 58% growth in successful bookings and +20% to average booking value, based on research
Participation in additional promo campaigns, email newsletters, and marketing activities
Priority support for the property and guests of levels 3–4
Which rooms types and rates are covered
By default, the Loyalty Program terms apply to the most popular and the most budget-friendly room categories (if these are the same category, discounts and bonuses are assigned to that one category).
For maximum audience reach, we recommend adding all available room categories at your property to the program.
Offers apply to BAR rates (standard rates with a base price) and do not apply to package or B2B rates.
Discounts stack with other rate discounts. The special offer discount is applied first, followed by the Loyalty Program discount.
Commission is charged on the final booking amount after all discounts.
Example calculation
If the base rate is 100$, the active discount is 10%, and the Loyalty Program discount is 15%, the final price is calculated as:
100 − 10% = $90
90 − 15% = $76,5
How to join
Go to the Promo section → Loyalty Program.
Choose a connection method:
One click — discounts are set automatically for all program levels (from 10% to 21%).
Manual setup — configure discounts and bonuses yourself. In the "Your guest terms" block, click "Set up" next to the relevant level. Enter the discount size and number of bonuses, then click "Save."
Make sure the required levels and room categories are enabled.
Click “Activate program.”
You can update your settings at any time — adjust discounts, add bonuses, or include more room categories.
Manual setup example
For Level 2, you can offer:
a discount from 12% only, or
a discount from 10% + at least one mandatory bonus.
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How to freeze your Loyalty Program participation
You can select up to 30 days per year during which discounts and bonuses will not apply.
Freeze terms
The freeze period does not have to be consecutive — you may choose any 30 days in the calendar year.
You can set freeze dates for up to three years in advance, starting from today.
Unused freeze days expire on January 1 at 00:00. For example, if you used 20 freeze days in 2025, the remaining 10 days will expire at 00:00 GMT+3 on January 1, 2026.
Please note: If a booking for specific dates was made before you set the freeze, discounts and bonuses will still apply. Guests must be accommodated under the terms stated in their booking confirmation.
How to set a freeze
Go to the Promo section → Loyalty Program.
Find the "30 days without the Loyalty Program" block and click "Select dates."
Mark the relevant days and click "Save changes."
How to remove a freeze
Go to the Promo section → Loyalty Program.
Find the "30 days without the Loyalty Program" block and click "Select dates."
In the window that opens, click on the dates you want to unfreeze. Dates no earlier than two weeks from the current day can be selected — available options are highlighted in blue.
Click "Save changes."
How to disable the program
Go to the Promo section → Loyalty Program.
Click "Disable the program."
You can rejoin the program at any time.
To avoid losing the program's benefits, we recommend using the freeze feature for specific dates rather than leaving the program entirely.