Search Promotion is a promotional program for select properties that demonstrate a high level of service and meet other key criteria. This article covers all the program's terms and benefits.
Why join Search Promotion
Joining the program helps you stand out from competitors and get 1.5–2x more views. Combined with a high conversion rate (one of the program's entry requirements), this leads to more bookings.
Here's what you get after joining:
Priority search placement in your city. A smart algorithm determines how to position your property in search results to deliver 1.5x more views across three platforms: ZenHotels, RateHawk, and Roundtrip.
A TOP badge on your property page to catch users' attention, set you apart from competitors, and signal a high level of service.
Please note: A higher search ranking doesn't mean a fixed position on a specific page. The program's goal isn't to place your property at a specific position — it's to position it in a way that maximizes views.
Regular analytics. You can track your program results on the Search Promotion page in the Promo section. Monitor how your views have grown and how that's affected your sales. Analytics become available one month after joining.
Which properties can join Search Promotion
The program is available to properties that have completed at least one reconciliation and confirmed at least 10 completed bookings through ETG's Extranet.
To join and remain in the program, you need to maintain the following metrics:
High conversion rate — a high share of successful bookings per 1,000 impressions. The program is available only to properties in the top 30% for conversion in their city.
Low incident rate. Property-fault incidents (such as overbooking) must account for less than 5% of total bookings. That said, we recommend avoiding such situations wherever possible — even one incident per 100 bookings can negatively affect your property's reputation.
High rating — a minimum score of 8 based on reviews from users of our platforms.
A broad rate grid — a variety of rates and special offers. Rates in the Extranet must be competitive against rates with similar conditions (cancellation policy and meal plan) available on other open sources.
No outstanding commission debts.
If your property meets all the criteria, a personal invitation to join the program will appear in your Account.
Please note: If your metrics have only recently improved to the required levels, you'll be able to join the program after the second day of the following month, when the data is updated in our system. For example, if your property's rating improved on June 20, the data will be updated on July 2, and you'll be able to join the program from that date.
How to join the program
Go to the Promo section → Search Promotion.
Make sure your property meets all the program's eligibility criteria. If any metrics need improvement, you'll see prompts.
Review the offer agreement and toggle the "Enable Search Promotion" switch to the right — it will turn pink. Please note that your commission will automatically increase by 3%.
If you need help, please contact your manager or our support team.
How to disable the program
If your property no longer meets the criteria, we'll send you a notification email. You'll then have 30 days to bring your metrics back to the required level and continue participating. If the metrics aren't restored, the program will be disabled automatically.
To leave the program manually, toggle the "Enable Search Promotion" switch to the left.
Please note that after manually disabling the program, you won't be able to rejoin for six months. If the program is disabled due to unmet criteria, no such restriction applies — as soon as your metrics improve to the required level, you'll be able to participate in Search Promotion again.