A property’s position in search results depends on multiple factors. The key recommendations below will help you increase visibility and generate more bookings.
1. Key factors
Availability: Keep rooms open for sale at least three months in advance (for apartments and flats — six months in advance).
Conversion rate: Improve the ratio of page visits to completed bookings by maintaining a strong price-to-quality balance, using attractive content, and keeping availability settings accurate.
Rate variety: Offer appealing, competitive rates with different cancellation policies and meal plans.
Flexible payment options: Offer payment upon arrival or online. Giving guests a choice increases the likelihood of booking.
Reviews and rating: Maintain a high average guest rating to positively impact conversion.
Incident rate: Avoid overbookings and other guest-related incidents to maintain a strong search position.
2. Property settings in ETG’s Extranet
Check and update availability in the “Rates and availability” section or via your channel manager, if needed.
Switch to the Hybrid model or enable it in the rate settings.
In the “Hotel” section, complete the “Facilities and services” and “Policies” tabs in as much detail as possible — this affects how your property appears in search results when filters are applied.
Upload high-quality photos of the property and rooms. Pay special attention to sleeping areas, bathrooms, and key amenities.
Add a variety of rates (with breakfast, without breakfast, with free cancellation) and special offers.
3. Performance monitoring
You can track several key metrics on the Top Stays program page in the “Promotion” section.
Property rating (optimal level — 8 or higher): Maintain a high rating by monitoring service quality, placing a special information sign, and responding promptly to reviews.
Conversion rate (optimal level — 18% or higher): Improve conversion by following the recommendations in sections 1 and 2, and maintaining a strong rating in your five most recent reviews.
Incident rate (optimal level — below 5%): Keep availability and pricing data up to date in the “Rates and availability” section and avoid overbookings. If an incident occurs, follow the contract terms.
Wide rate matrix: Improve this metric by adding rates with different cancellation policies, meal plans, and special offers. Ensure rates in ETG’s Extranet are competitive compared to similar offers available on other public platforms.