A property’s position in search results depends on multiple factors. The key recommendations below will help you increase visibility and generate more bookings.
1. Key factors
Availability: Keep rooms open for sale at least three months in advance (for apartments and flats — six months in advance).
Conversion rate: Improve the ratio of page visits to completed bookings by maintaining a strong price-to-quality balance, using attractive content, and keeping availability settings accurate.
Rate variety: Offer appealing, competitive rates with different cancellation policies and meal plans.
Flexible payment options: Offer payment upon arrival or online. Giving guests a choice increases the likelihood of booking.
Reviews and rating: Maintain a high average guest rating to positively impact conversion.
Incident rate: Avoid overbookings and other guest-related incidents to maintain a strong search position.
2. Property settings in ETG’s Extranet
Check and update availability in the “Rates and availability” section or via your channel manager, if needed.
Switch to the Hybrid model or enable it in the rate settings.
In the “Hotel” section, complete the “Facilities and services” and “Policies” tabs in as much detail as possible — this affects how your property appears in search results when filters are applied.
Upload high-quality photos of the property and rooms. Pay special attention to sleeping areas, bathrooms, and key amenities.
Add a variety of rates (with breakfast, without breakfast, with free cancellation) and special offers.