Emerging Travel Group (ETG) includes three main sales channels:
ZenHotels — B2C platform for independent travelers.
RateHawk — B2B platform for travel industry professionals.
Roundtrip — B2B platform for corporate clients.
You can choose individual sales channels or connect all at once — in this case, your property will appear on all of them.
How to attract guests from different segments
Your position in search results and conversion to bookings on ETG platforms also depend on the availability of special rates and promotions.
To attract more independent travelers, create special offers or connect to the GURU program. More details about these tools are provided in separate articles:
How to choose and create a special offer
How to connect to the GURU program